10 of the Best Sustainable Makeup Brands

Sustainable makeup brands will have a minimal impact on your health and the environment.

sustainable makeup brands

It can be difficult sometimes to find cosmetics brands that are truly ethical and sustainable. Some brands are not always honest when it comes to customers asking them if they practice sustainability in any way. Brands could also have sustainable packaging, but not sustainable formulas. 

There are so many great natural makeup alternatives now, being made by sustainable makeup brands. The brands on this list take sustainability to another level, by creating zero waste cosmetics.

1. 100% Pure

100% Pure is one sustainable makeup brand making cruelty-free and Fair Trade makeup as well as vegan makeup brushes. The brushes, made from recycled PBT plastic bottles, come in a pretty pink color.

The brand is committed to producing the purest, healthiest products. They try to educate everyone on why being 100% PURE is so important. The brand also strives to be environmentally sustainable and to improve the lives of all people and animals. They do this while being charitable and giving back to their global community as well.

All 100% PURE formulas adhere to strict purity standards and never contains any harsh or toxic ingredients. They also source their pigments from fruit, vegetables, tea, and cocoa. This is to avoid commonly used FD&C colorants and heavy metal dyes. The products are non-toxic and their Tea Tree products are also USDA organic certified.

100% PURE takes every action possible to decrease the impact their products have on the environment. They try everything they can to reduce their carbon footprint, which is how they are sustainable.

2. Tata Harper

Tata Harper is a well-known skincare brand but many people overlook the fact that they offer a variety of makeup products. Their products, made from glass bottles and jars and bio-plastic tubes, are 100% recyclable. 

The plastic resin for their tubes is derived from sugar canes. This makes it more of a renewable resource instead of using petroleum. Their cartons also have two different sustainability goals. The Sustainable Forestry Initiative label on a few of the boxes lets you know that the package’s materials came from a responsible source – as opposed to unethical sources such as illegal logging processes or from areas that lack effective social laws. 

The brand’s formulas are 100% natural and completely biodegradable. The products are all 100% free from GMOs, toxins, fillers, artificial colors, artificial fragrances and synthetic chemicals as well.

If you would like to give their makeup products a try, you can get $25 off of your order here.

3. Ilia

Ilia is a popular vegan and sustainable makeup brand, as they have won some Allure Best of Beauty awards. 

Each product is created from a mix of natural and organic botanics, but they also include safe synthetics from time to time. The founder of Ilia, Sasha Plavsic said when creating the brand, “Although synthetics get a bad rap today, not all-natural ingredients are inherently good and not all synthetics are inherently bad. In the end, it truly takes a combination of both to create clean and ethical makeup that is also a high-quality product.”

The brand also strives to ensure that its products are manufactured ethically and sustainably, with the use of recycled aluminum, post-consumer recycled paper printed and vegetable-based dyes.

4. RMS Beauty

RMS Beauty strives to stand out among other natural cosmetics. Their products are formulated with raw, food-grade and organic ingredients in their natural state. This allows their living, healing attributes to penetrate and rejuvenate the skin. In their purest form, enzymes, vitamins, antioxidants and their healing properties remain fully intact, encouraging amazing potential for anti-aging effects. 

The brand has also taken extreme care in the use of minimal heat in the manufacturing process of this product in order to keep all nutrients and healing properties alive. All RMS Beauty products are free of harmful chemicals, synthetic preservatives, synthetic vitamins and genetically modified ingredients (GMOs).

RMS Beauty is full of healing nutrients that work synergistically with the skin. These nutrients are in harmony with nature and the environment as well. They also interact with the skin to promote hydration, softness and luminosity.

5. Besame Cosmetics

Founded in 2004, Bésame Cosmetics has gained a large following with its meticulously designed, historically inspired and highly pigmented cosmetics.

Each product is also 100% cruelty-free and created for sensitive skin. They do not contain gluten, parabens, or mineral oils.

All products are produced locally in California with the founder overseeing every batch. The products are also long-wearing and minimal waste.

They believe that clean beauty at its core is about safe and responsible ingredients; not all-natural ingredients are good for you and not all synthetic ingredients are unsafe. Overall, all their products are produced without ingredients that are deemed harmful and toxic.

Bésame is also committed to sustainable practices and safe ingredients. By taking out fillers and poor quality ingredients, they are able to create beautiful, high-quality products to wear all day. We’re constantly evolving to offer more refillable and low waste products. Every product is gluten, paraben, mineral oil, phthalates, formaldehyde, and cruelty-free.

6. Kosas

Kosas was founded in 2015 by Sheen Yaitanes and is quickly becoming one of the go-to brands for sustainable beauty. They are a clean and sustainable makeup brand that doesn’t test on animals. Their signature lip colors also come in aluminum tubes with a magnetic cap to keep it secure.

All of these minimalist products are made without parabens, phthalates, BHA/BHT, mineral oil, propylene glycol, polyethylene glycol, phenoxyethanol, “fragrance,” petrolatum, vitamin A, retinoids, or retinoid derivatives. The products are all also vegan, gluten-free and Leaping Bunny certified. Kosas has banned over 2700 ingredients and adhere to the Sephora and Credo clean standards as well.

7. Elate

All of their compacts, tools and palettes are made from bamboo, which is a self-regenerating natural resource. You can also purchase refills when you run out that will come in seed paper you can plant.

You can create your own capsule beauty collection on their website. The capsule, designed to simplify your beauty routine, creates less waste. The brand is also vegan, cruelty-free and gluten-free.

8. Alima Pure

This Portland-based makeup brand uses plastic packaging and all of its foundations, concealers and eye shadows come in refillable compacts.

They work hard to be as sustainable as possible and support organizations such as B Corporation, Carbonfund.org and 1% for the planet. The brand offset 100% of their corporate carbon emissions through contributions to carbonfund.org.

9. Vapour

According to Vapour, they “Package solid products in aluminum and our liquid products in glass, both widely recyclable. We choose product boxes made from managed forest paper stock and printed with soy ink in a wind-powered facility.”

Their most popular product is the Elixir Lip Gloss. It’s similar to the other products in the sense that most of their products are easy to use.

The brand has certifications include Leaping Bunny, Certified Vegetarian by the American Vegetarian Association, member of the Organic Trade Association and also The Campaign for Safe Cosmetics.

10. Antonym

This brand is sustainable by making its products with bamboo compacts and FSC certified paper boxes. They offer minimalistic products such as bronzers, blushes and eye shadow palettes. Antonym is also vegan, Leaping Bunny certified and Ecocert certified natural and organic ingredients.

The brand believes that sustainability and empowerment are the keys to developing a more balanced society. They also include a list of organizations they support on their website. These organizations help educate consumers about makeup safety and clean ingredients and those that educate others on preserving the environment.


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