8 of the Best Honest Beauty Makeup Products

These are the best makeup products from Jessica Alba’s brand, Honest Beauty.

honest beauty makeup products

About Honest Beauty

More celebrities today are creating their own skincare lines or makeup products. Jessica Alba is one of them, who launched Honest Beauty back in 2012 when not a lot of people were really talking about safe ingredients. She launched it because she was the face of three beauty brands at the time and has been working with makeup artists for many years now.

Clean beauty has always been important and a focus of hers before it even became a mainstream term. She has very sensitive skin, so she knew she wanted to create products that were effective and safe for sensitive skin but still worked.

Alba believes Honest is a brand for everyone and was founded with the main goal being democratizing clean beauty. She is aware of the importance of being conscious of the ingredients she put on her skin since she had both eczema and cystic acne and wanted to create a line offering clean hair, makeup and skincare products.

Honest Beauty has cruelty-free products with plant-derived and natural ingredients. All of the brand’s products are tested by dermatologists, ophthalmologists and toxicologists. Every product is also free of parabens, sulfates, phthalates, PEGs, synthetic dyes, artificial fragrances, silicones, mineral oil, talc, petrochemicals and allergens.

The brand is available online and in stores at Target, Amazon, Ulta and of course, the brand’s own site. Another bonus is that every product is under $30. Here are 8 of the brand’s best makeup products.

1. Extreme Length Mascara + Lash Primer ($17)

This great mascara by Honest Beauty is one of their bestseller makeup products. It really opens your eyes and makes you look more awake. The lengths your lashes will go with this 2-in-1 dual-ended mascara is nothing short of extreme. It’s safe for sensitive eyes as well and won’t flake off throughout the day.

 Start with the mascara lash primer to enhance your mascara’s lay-down performance and staying power. Flip to the dark side for a coat of rich, smooth lash-lifting black mascara and open your eyes for extreme definition, volume and length. 

2. Liquid Lipstick ($15)

This lipstick is an Allure Best of Beauty Award winner from 2019. The vegan, matte liquid lipstick formulated with the brand’s CleanPower Technology™, has a flexible feel to it. The CleanPower Technology™ powers the all-day wear of the color-drenched, shine-to-matte liquid lipstick. 

While being paraben-free, the vegan formula nourishes (due to avocado oil), feels flexible and instantly hydrates (because of the hyaluronic acid) to keep that beautiful color going strong and looking good.

The lipstick comes in 8 high-pigment payoff shades to match every skin tone. With more staying power than a lip gloss and more hydration than a traditional lipstick, the brand’s long-lasting liquid lipstick has the beauty power you need to last all day long without any dryness. Their luxurious matte finish and creamy liquid formula seamlessly combine long wear with lasting nourishment, in a shade range designed to match any look.

3. Crème Cheek Blush ($13)

The Crème Cheek Blush is a Honest Beauty makeup product that is lightweight, to create an effortless, dewy flush that melts seamlessly onto the skin for a natural finish that looks great on any skin tone. The sheer tint will leave you with a gorgeous, healthy glow. It comes in 4 shades: Plum Berry, Coral Peach, Peony Pink and Rose Pink. 

With its punchy pigment and cushiony texture, this cream blush blends like a dream and builds from sheer-to-saturated for your perfect cheeks pop. You can also use it to give your lips an extra pop of color. 

4. Everything Primer – Glow ($22)

This primer is also an Allure Best of Beauty Award winner but from 2015. It is an illuminating primer with a glow-getting formula that hydrates, preps your skin for makeup and leaves you with a dewy, radiant complexion. It is made to smooth and firm the skin. Jessica Alba claims, “Anybody can use this–men or women–even if you’re not wearing makeup.”

It is infused with hydrating hyaluronic acid, peony root extract, a botanical peptide and light-reflecting pigment. The hyaluronic acid hydrates your skin and reduces the appearance of enlarged pores and fine lines. The non-toxic traces of mica adds sheer radiance to your skin and make it luminous, fresh and youthful. This primer blends into your skin easily without taking away your natural skin tone. It is suitable for all skin types and tones. 

This silky, priming formula helps create a smooth, even canvas for makeup application. Even if you don’t normally wear foundation on a day-to-day basis, you can wear it alone for a subtle, golden-hued radiance.

5. Get It Together Eyeshadow Palette ($20)

The Get It Together Eyeshadow Palette comes in ten shades, with mattes and shimmers great for everyday wear. This one pigment-packed eyeshadow palette can be useful for literally any kind of makeup look. It is also pigment-rich, easily blendable and provides high coverage.

These copper-to-berry shades of this eyeshadow palette are here for you (and every eye color) with a velvet texture and rich pigment that’s beautiful on all skin tones. You can achieve so many different looks for every occasion. 

The matte hues can double up as bold eyeliners when worn wet, and the shimmer shades offer a high-shine finish. They set in quickly and bring out the maximum depth of each pigment as well.

6. Lip Crayon – Demi Matte ($13)

Lock in high-impact color with this glide-on-the-go matte lip crayon. It comes in eight colors: Blossom, Fig, Marsala, Melon, Mulberry, Peony, Strawberry and Honey. The satiny soft lip crayon delivers a luscious, demi-matte finish.

The demi-matte formula locks in moisture on your lips with the crayon’s delicious blend of moisturizing jojoba oil, murumuru butter and shea butter. It also contains extracts of honey, melon, strawberry, raspberry, blackberry, grape, vanilla fruit and apple with high antioxidant activity. This crayon has an exotic base of sunflower seed, candelilla, beeswax and carnauba wax as well. This means you get a luscious lip feel and a velvety demi-matte look.

7. Liquid Eyeliner ($10)

Perfect your line with this high impact, ultra-pigmented black liquid eyeliner. This eyeliner is another Honest Beauty makeup product, designed with a flexible tip applicator for super easy, precise application that you control. It doesn’t smudge, flake or budge at all for up to 8 hours.

You can use it to create endless liner looks from thin and defined, to dramatic and bold winged liner in a few effortless strokes. It is formulated with plant-derived ingredients, making the liner gentle good to use on sensitive and irritated skin. Don’t be fooled by the natural ingredient list, this eyeliner is made to stay in place. The inky-black, high-impact formula glides on seamlessly to create a perfect-looking, satiny smooth line that stays put for many hours.

8. Everything Cream Foundation Compact ($22)

The cream foundation has coverage just the way you like: it is flexible, buildable, almost matte and so smooth you’ll forget it’s there. The foundation comes in 15 shades, ranging from Snow to Espresso. It has a creamy demi-matte formula which gives the skin a natural glow and its flexible medium-to-full coverage goes on smooth every time.

The foundation, infused with jojoba oil, acts a whole lot like your skin already, it doesn’t just offer buildable coverage and gives it a seamless finish but also helps keep the skin’s natural moisture barrier in balance. It also contains chamomile, calendula and vitamin E. 

It also contains natural emollients such as castor oil, carnauba wax, lemon peel oil, lavender oil and sunflower seed oil. They hydrate the skin and reduce the appearance of fine lines and other aging signs. The foundation works hard to conceal and condition the skin. 

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